There When Every Second Counts: Hills Ford Stages Supports Two Lifesaving Charities

Hills Ford Stages Partners with Midlands Air Ambulance Charity and Wales Air Ambulance Charity

The organisers of the Hills Ford Stages Rally are proud to announce a new partnership with Midlands Air Ambulance Charity and Wales Air Ambulance Charity, helping to shine a spotlight on two organisations whose crews save lives across the rural communities that the rally calls home.

Throughout the 2026 event, visitors will have the opportunity to meet volunteers from both charities, learn more about the lifesaving work they carry out every day and discover how donations and volunteers help keep these vital emergency services flying.

Every time an air ambulance is called into action, someone is experiencing one of the most difficult moments of their life. Within minutes, highly trained critical care teams are bringing hospital-level treatment directly to patients, often in remote locations where every second can make the difference between life and death.

While many people associate the distinctive helicopters with major sporting incidents, the reality is very different. Every day, crews respond to serious road traffic collisions, farming accidents, medical emergencies and incidents across the countryside, serving the very communities that welcome the Hills Ford Stages each September.

That shared connection makes the partnership a natural fit.

Midlands Air Ambulance Charity has now completed more than 80,000 missions since launching in 1991, while Wales Air Ambulance Charity has attended more than 57,700 incidentssince 2001. Together, they provide advanced emergency care to thousands of patients every year across England and Wales.

Unlike many emergency services, neither charity receives day-to-day Government funding for its operations. Every mission depends upon the generosity of local communities, volunteers, businesses and supporters.

For the Hills Ford Stages, supporting the charities is about recognising the people who stand ready to help everyone, whether that’s a farmer working alone, a family travelling on rural roads, walkers exploring the countryside, a competitor in a rare accident that needs their help or anyone whose ordinary day suddenly becomes an emergency.

The partnership forms part of the rally’s wider commitment to supporting the communities that host the event, alongside its education, volunteer and community engagement programmes.

Visitors attending the Rally Festival at Weston Park will be able to meet representatives from both charities throughout the weekend, learn some life saving skills too. and find out more about their work and discover how they can support these remarkable organisations.

“The helicopters may be one of the most visible symbols of emergency care, but behind every mission is an incredible team of doctors, paramedics, pilots, fundraisers and volunteers. We hope our visitors will take the opportunity to learn more about their work because, while we all hope we’ll never need them, we’re all grateful they’re there.”