The Best Drivers Never Stop Learning – Discover DriveWise at the Hills Ford Stages Rally Festival
What separates a good driver from a great one?

It isn’t the car they drive, how long they’ve held a licence or how many miles they’ve covered.

It’s the willingness to keep learning.

That simple philosophy is at the heart ofDriveWise, an exciting new attraction at this year’sHills Ford Stages Rally Festival, where visitors will have the opportunity to meetShropshire Advanced Motorists & Motorcyclists (SAMM), part of IAM RoadSmart, alongside a range of organisations dedicated to improving road safety and driver education.
SAMM has fully embraced the DriveWise initiative and, together with its partners, is creating an engaging and interactive activity zone at Weston Park. Each organisation will showcase its own specialist knowledge through practical displays and hands-on experiences, inspiring visitors to discover that learning never stops and that every driver can continue building the skills, confidence and awareness that make our roads safer.

Taking place atWeston Park on Saturday 19th September, DriveWise brings together rallying, road safety and advanced driving in an engaging, hands-on environment designed to inspire drivers of every age and level of experience.

Whether you’re preparing for your first driving lesson, have recently passed your test or have spent decades behind the wheel, DriveWise demonstrates that becoming a better driver is something we can all continue to develop.

Professional rally drivers are often admired for their speed, but ask any championship-winning crew what makes the real difference and the answer is rarely bravery.

It is observation.
Preparation.
Planning.
Discipline.

The world’s best drivers never stop learning.

The precision and discipline that make championship-winning rally drivers successful are exactly the same qualities that help make Britain’s roads safer every day.
Visitors to the DriveWise Zone will be able to discover how advanced driving develops observation, anticipation and planning, helping drivers recognise hazards earlier, make better decisions and enjoy greater confidence behind the wheel.

Many drivers are surprised to discover that advanced driving isn’t about driving more slowly or taking the enjoyment out of motoring. Better observation and smoother vehicle control can lead to less stressful journeys, improved fuel economy, reduced wear on vehicles and, in some cases, lower insurance premiums.

DriveWise will also featurePathfinder Under 17 Driver Training, where young people can experience driving before reaching legal driving age in a safe and controlled environment, building confidence and responsibility long before they begin driving independently.

Visitors will also be able to meetShropshire Fire and Rescue Service, whose crews witness first-hand the consequences of serious road traffic collisions, andMidlands Air Ambulance Charity, whose critical care teams provide lifesaving treatment at the roadside across the region.
Together, they share one simple message.

Passing your driving test isn’t the end of learning.

It’s only the beginning.

The Media Officer for the Hills Ford Stages Rally said:
“DriveWise is about celebrating great driving, not just great motorsport. Every organisation involved shares the belief that we can all continue learning throughout our driving lives.
Whether you’re preparing for your first lesson or have been driving for forty years, there is always something new to discover. If visitors leave Weston Park inspired to become even safer, more confident drivers, then DriveWise will have achieved exactly what it set out to do.”

DriveWise forms part of theWeston Park Rally Festival, taking place alongside four competitive rally stages, manufacturer displays, trade stands, family attractions and thePATHWAYS – Discover 

Because the best drivers never stop learning.

Become the driver your family is proud to travel with.